Close and personal, friendly, kind and thankful.
No job is too small or too big: The way Ι see it, concepting and designing a hangtag is a difficult project.
Most of the times the hangtag is the only tool a Brand can really use to speak in person a little more about itself inside a noisy store environment. To be more specific its the only selling tool attached to the product. No matter if the Brand already runs an advertising campaign, has a great web or in-store presence, no matter if customers already know and appreciate the Brand, or what happened before entering the store: Inside the store a customer can easily revise its selection and the hangtag is maybe the only marketing/printed tool to keep him focused and refresh on his mind some of the reasons he appreciates this certain Brand.
Going and thinking deeper, the challenge was double:
Lots of Stutterheim coats are leaving Brand's warehouses and delivered directly to Brand’s online shop customers so a hangtag that speaks like a “thank you note”-in first person with the satisfied customer would be a great achievement. And here it was: “This is your Stutterheim” in big clear typography followed by two more same size cards that talk about Handmade and outer Demons, completing the Stutterheim story, was the perfect solution. Its clean approach and readability made the hangtag very popular, with many people posting “their Stutterheim” and many resellers using it as an extra “text inside the image” tool on posts.
Most of the times the hangtag is the only tool a Brand can really use to speak in person a little more about itself inside a noisy store environment. To be more specific its the only selling tool attached to the product. No matter if the Brand already runs an advertising campaign, has a great web or in-store presence, no matter if customers already know and appreciate the Brand, or what happened before entering the store: Inside the store a customer can easily revise its selection and the hangtag is maybe the only marketing/printed tool to keep him focused and refresh on his mind some of the reasons he appreciates this certain Brand.
Going and thinking deeper, the challenge was double:
Lots of Stutterheim coats are leaving Brand's warehouses and delivered directly to Brand’s online shop customers so a hangtag that speaks like a “thank you note”-in first person with the satisfied customer would be a great achievement. And here it was: “This is your Stutterheim” in big clear typography followed by two more same size cards that talk about Handmade and outer Demons, completing the Stutterheim story, was the perfect solution. Its clean approach and readability made the hangtag very popular, with many people posting “their Stutterheim” and many resellers using it as an extra “text inside the image” tool on posts.
