INHALE. EXHALE. LIFE IS OUT THERE [2021]. Four frames SoMe/Ad campaign.
By primarily using user-generated and existing imagery, and focusing on outdoor/nature activities due to covid, simple concepts were created with minimal use of text. Words are key to keeping the viewer engaged for those crucial extra seconds, turning a mere glance into a more immersive experience. Disciplines: Concept—Art direction—Copywriting.