Spiros Karavas - Stutterheim Raincoats

Stockholm x Stutterheim: Yellow

LÅNG MEANS LONG. Three frames SoMe story campaign. "The words and photographs in Stutterheim's campaign above create clarity, and at the same time obscurity. They say the same thing. But ambiguities arise. What do you mean? Irony? This disharmony becomes a catalyst for the recipient. The message is reinforced."—Effektiv Visuel Kommunikation—Bo Bergström—Carlssons.

INHALE. EXHALE. LIFE IS OUT THERE. Four frames SoMe Campaign. In order to be category leader you need to leverage influence with communication that involves equally words and visuals. By using in most of the cases user generated and existing imagery I created simple concepts with the least amount of copy. Words are the keys to keep the viewer engaged for some more crucial seconds. An experience is created instead of just a glance/reaction.