CREATIVE & ART DIRECTION CONCEPT DEVELOPMENT PHOTOGRAPHY FOR STUTTERHEIM.
Over a six-year collaboration (2014–2021) with Stutterheim, I worked across multiple layers of the brand’s creative output, including concept development, creative direction, art direction, copywriting, packaging, photography, and content creation. In close collaboration with Founder and Creative Director Alexander Stutterheim, the engagement functioned as an embedded creative role focused on continuously shaping and refining the brand’s visual and narrative language, ensuring consistency across campaigns, product storytelling, and editorial expressions. Rather than a series of isolated projects, the work evolved as an ongoing dialogue with Stutterheim, supporting its positioning within a contemporary Scandinavian aesthetic while maintaining its core functional identity.
 
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.
ART DIRECTION—PACKAGING DESIGN for the Arholma raincoat 2021 anniversary edition. Black handmade box at Norrmalms Kartongfabrik, a Swedish box factory from1916.
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. Using user-generated and existing imagery.
 
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.
CONCEPT—COPYWRITING—ART DIRECTION for SoMe. © STUTTERHEIM.