LÅNG MEANS LONG. Three frames SoMe story campaign. "The words and photographs in Stutterheim's campaign above create clarity, and at the same time obscurity. They say the same thing. But ambiguities arise. What do you mean? Irony? This disharmony becomes a catalyst for the recipient. The message is reinforced."—Effektiv Visuel Kommunikation—Bo Bergström—Carlssons.